The Australian Traffic Network has rebranded to reflect the evolution and future direction of the business and new offerings and integrations like broadcasting nationally in languages including Italian, Arabic, Cantonese and more. Now simply atn, the refreshed brand has the tagline ‘gets attention’, underlining its new promise and positioning.

Vic Lorusso, CEO of atn, said:

“The brand change from Australian Traffic Network to atn is about drawing a line between the past and the future. Traffic will always be a core part of who we are – it’s in our DNA. But now, we’re more than just traffic, integrating into other high attention content like news, weather, sport and new fuel watch bulletins. Atn is all about the content Australians lean-forward for every day.

A business like ours needs a brand that talks to the scope and scale of our offer – we’re truly unique in our ability to deliver broadcast reach; speed to scale; premium content; and intense message attention at the same time; so the move from Australian Traffic Network to atn was a no-brainer for us.”

atn has already strengthened its sales team, appointing Karen Holmes, as national sales director, Wade James to group sales director, Victoria and South Australia and Heidi Sayers as NSW sales director.

Part of the ASX-listed Global Traffic Network Group, atn is one of Australia’s largest broadcast media advertising platforms with traffic reports spanning more than 200 capital city and regional radio stations across major radio networks and the Seven and 10 TV networks. From Monday November 18 the new multicultural radio content offering will be rolled out reaching the quarter of Australians who speak a language other than English.