ABC appoints Karen Madden as Head of Marketing

Karen Madden will join the ABC at the end of November as Head of Marketing.

She joins the ABC from the Taronga Conservation Society with a broad range of experience working with some of Australia’s leading media brands, most recently as the Group Marketing Director at Nine and before that as General Manager Trade Marketing & Media Services at News Corp Australia.

Director Audiences, Leisa Bacon, says, “We’re delighted to have someone of Karen’s talent and experience join our award-winning ABC marketing team. Her extensive industry knowledge and a passion for people and the media provides a very adaptable skill set, which will help to drive the ABC’s marketing efforts forward in a changing landscape.”

Karen’s previous roles include Head of Media, Sponsorship and Properties at Woolworths, Group Customer Marketing Manager at Goodman Fielder Foods and General Manager Marcomms and Marketing Operations at Coles.

She holds a Master of Science in Coaching Psychology (University of Sydney) as well as a Master of Business Administration (AGSM) and is passionate about coaching and mentoring talent throughout the organisation.


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