This is the first survey for the area since May 2017, with hit95.1 Maranoa (down 5.8 to 23.9) and 4ZR AM (down 2.3 to 21.6) trailing.
In breakfast, David Iliffe (ABC) leads with 29.5 from the Hit Networks syndicated breakfast program Cliffo & Gabi, down 5.1 to 24.0 and just in front of Rob Goodwin (4ZR) on 21.3.
General Manager of 95.1 Hit FM Maranoa, Nicholas Purdie, says it was a great result with locals tuning in to the new brekkie show, and across the day, “We would like to thank the people of Roma for another consistent result for HIT95.1 Maranoa in today’s survey. The station continues to dominate in our target audience and provide premium content to our listeners and clients.”
Hit Network Assistant Content Director Abi Benaud says, “Hit QLD Breakfast with Cliffo and Gabi aim to be fiercely local. For the Roma survey we collaborated with local listeners and the Mayor launching Queensland’s statewide search for our Little Big Things, starting with Roma’s Big Rig. With Nik in mornings and Maddy in afternoons, we aim to highlight what everyone loves about Roma. The team is thrilled with today’s results and will continue their search for Queensland’s Little Big Things.”
SPIN CYCLE
HIT95.1 the #1 Station Listened to Most in Roma!
In the first radio ratings for Queensland’s Maranoa region since 2017, 95.1 Hit FM has dominated the results as the #1 Commercial Station Listened to Most in Roma.
- Hit Queensland’s Breakfast with Cliffo and Gabi on 95.1 Hit FM Maranao is the #1 Commercial Breakfast station listened to most for All People 10+: 24.0%
- SCA is the #1 Commercial Station Listened to Most in Roma for All People 10+: 23.9% with 4.7k people tuning in each week.
- #1 Station Listened to Most for people between 18 and 54 years: 28.9%
- #1 Drive Most People Under 40 years: 36.3%
Source: Xtra Insights Roma Survey #1 2021, Mon-Sun ROS/Mon-Fri 5.30-9.00am/Mon-Fri 4-7pm, P10+/P10-39/P18-54, Cume Reach/Station Listened to Most %.
Nicholas Purdie, General Manager of 95.1 Hit FM Maranoa said it was a great result with locals tuning in to the new brekkie show, and across the day.
“We would like to thank the people of Roma for another consistent result for HIT95.1 Maranoa in today’s survey. The station continues to dominate in our target audience and provide premium content to our listeners and clients.”
Hit Network Assistant Content Director Abi Benaud said, “Hit QLD Breakfast with Cliffo and Gabi aim to be fiercely local. For the Roma survey we collaborated with local listeners and the Mayor launching Queensland’s statewide search for our Little Big Things, starting with Roma’s Big Rig. With Nik in mornings and Maddy in afternoons, we aim to highlight what everyone loves about Roma. The team is thrilled with today’s results and will continue their search for Queensland’s Little Big Things.”
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A couple of intersting things in this survey. With the large ABC weekend audience taken out, it would appear 4ZR would be number 1 Monday to Friday as they are well ahead during the day after breakfast. Wewll done!
The other thing is it appears these stations surveyed have a combined loss of 11.1% since the last survey.
When you add up the total percentages, there is 23.5% of Roma people surveyed who don 't listen to these stations perhaps reflecting on line listener streaming and listening to stations outside Roma via Apps or perhaps listening to other stations in Roma such as Hot Country which, when I worked casually there around 10 to 15 years ago was very popular in Roma