The Business of Podcasting – AFTRS course


If you’re passionate about podcasts and want to pursue a career in the industry, this seminar will provide valuable insights into understanding the industry, how to craft your ideas into a viable product and how to reach your target audience. We will also share upskilling options for those serious about pursuing a career in podcasting.

Moderated by AFTRS’ Head of Radio, Fyona Smith, this seminar will include presentations from a range of industry experts, as well as an interactive brainstorming session to get your podcast creativity and ideation flowing. Topics covered will include –

  • Identifying your audience and designing content to connect
  • Production traps and tips for newbies
  • Branded podcasts and how to work effectively with brands to create great content
  • How the rise of “shortcasts” and smart speaker content is changing the industry
  • How to create a viable business around your podcast by extending across platforms and media
  • How a podcast can be an excellent MVP for a larger, more expansive creative idea

Guest speakers –

Alex Mitchell: Executive Producer of Branded Content at LiSTNR (PodcastOne)
Melanie Sargeant: Festival Director, Newcastle Podcast Festival
Kate Montague: Managing Director and Co-Founder of Audiocraft
Kate Watson: Commercial Director at The Squiz podcast.

More speakers to be confirmed.

The seminar runs 2 pm – 5.30 pm with two breaks and will be delivered completely online via Zoom Video. If you are unable to attend the session but would like access to the recording afterwards, enrol below and we’ll send out a link after the session. Please note the recording is only available for one week after the session.


In 2021, podcasting will become a billion-dollar industry. The proliferation of shows, platforms, investments from large companies like Listnr, Audible and Spotify, and the rise of smart speakers and smartphones has seen audience numbers increasing at an impressive rate.

No longer is podcasting the realm of the enthusiastic hobbyist. There are serious dollars to be made by companies and large audiences to be reached by brands and creators. During this session, you will discover how to understand your audience at a deeper level and create viable content to connect with brands and audiences.

If you are already working in the space but want to learn how to leverage what you do into a career or a business, or if you work in another field and are just curious about the industry, this seminar will give you loads of vital information and inspiration.


This seminar is part of AFTRS’ Short, Sharp and Immediately Useful series of professional development seminars. Check out the other seminars in the series here.

AFTRS also offers a six-week, online Podcasting Fundamentals course covering the essentials, while the one-year full time (or two-year part-time) Graduate Diploma in Radio covers podcasting production in-depth.



As this seminar is delivered entirely online via Zoom video, you will need to have access to a good internet connection, a computer with a built-in camera and microphone, and a quiet space to participate. Headphones are recommended.




29 Apr 2021 to 29 Apr 2021 

ATTENDANCE PATTERN:  Thurs 2.00pm – 5.30pm


ONLINE VIA ZOOM: You will need a computer with speakers, a microphone & webcam (built-in, USB plug-in, or wireless Bluetooth).

For more information go here or email [email protected] or call 1300 223 877 or to register for future offerings click hereENROL




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