ABC Radio Canberra strengthens market share

ABC Radio Canberra has just edged out MIX 106.3 for the top spot in the Canberra radio ratings survey for 2017. 

The station recorded an overall market share of 16.9%, gaining 3.3 percentage points, while MIX 106.3 recorded 16.4% for a loss of 3.1 points, but remains Canberra’s top-rating commercial station. 

ABC Canberra saw gains among all but the 65+ demographic, and records a 6.1% increase in the 25-39 bracket. Substantial gains have seen the station remain on top in the Breakfast timeslot, with the program adding 3.5 points to lead the market at 22.8%.   

MIX 106.3 took hits in all but the 18-24 age group, which saw a gain of 3.3 percentage points, with their biggest loss of 12.3 recorded among the 10-17 sector. 

2RN, ABC News, 2JJJ, and ABC FM all recorded a loss of less than 1 percentage point of their market share, while 2CA and 2CC saw gains of 1 and 2 points respectively. 

Canberra radio research for this survey was conducted by GfK from July 23 to September 16. 


 

                           SPIN CYCLE


 

Tags: