Acast expands local sales and creative team with six new hires

Acast continues to bolster its local sales capabilities in Australia, announcing six new hires today, including the appointment of Tom Roach as Acast’s local Creative Strategy Lead.
This follows Friday’s announcement that Acast and Nova Entertainment had ended their three-year partnership.
Adam King and Liam Daly joined Acast as Group Sales Leads in April this year with the company now offering a comprehensive podcast-specific sales division in Australia.
Managing Director for Australia and New Zealand at Acast, Henrik Isaksson, said: “We’re in a privileged position to be hiring and expanding – it’s a testament to both the strength of the Australian podcast industry and Acast’s leadership position within it.
“The team now offers Australia’s most comprehensive insights, strategy and sales unit that’s solely dedicated to podcasting. They represent the next stage of growth for Acast locally and present a huge opportunity for any brand looking to maximise the potential of their investment and sales objectives with podcasting. The decision to build our local sales team is something our publishers, podcasters and clients have been asking for.”

The hires come as Australia’s podcast market continues to hit record listener and revenue numbers in August with Acast continuing to exceed 31 million local listens last month and are expected to further bolster the support for Acast podcasts and innovative ad products by helping service the increased demand from agencies and brands.

Roach was formerly the Strategy and Insights Manager at Southern Cross Austereo where he led the Sydney-based strategy team to drive direction for local and national sales.
He said: “I’m delighted to be joining the team at an exciting time for Acast and an exciting time for the industry. There’s a huge strategic and creative podcasting play waiting to be unleashed in Australia. Acast is already leading this globally – I’m thrilled to now take the helm locally.”
In addition to its new sales hires, earlier this year Acast launched Acast Marketplace, a new home for podcast buying globally and in Australia.



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