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As someone who is not, and never has, worked in radio, but has a life long interest in the industry I have a genuine question: It's easy to see how the Covid pandemic has affected advertising in print media (newspapers are shrinking before our eyes) but I can't see how it has affected radio and television. There has certainly been no reduction in the number of and length of ad breaks so why are media organisations saying their revenue has been impacted?
Tony, the simple answer is broadcast media organisations ARE saying this a a matter of fact, because it's the TRUTH. Advertising revenue for both TV & Radio has been whacked. What you're hearing and seeing are ad breaks made up of existing contract advertisers who haven't bailed out in the short term, "special short term, reduced rate" advertisers, "bonus spots" for loyal clients and the usual 'no-charge' Community Service spots. Hence, the ad breaks sound and look as if nothing much has changed in the world of broadcast advertising. Hope this helps.
Thanks Ian, sure does help me understand. I sincerely hope everyone comes out of this on the other side because a diverse independent media is essential for society. Thanks again.