AFL Trade Radio scores record high numbers

Audiences flocked to AFL Trade Radio in 2021 with a record high average of 104,000 listeners per day and an all-time high number of 48,000 average video users per day.

AFL Trade Radio had a big three weeks achieving strong results in relation to the number of people accessing audio and video content as well as incredible interaction across social media.

Social media activity grew to new heights over the AFL Trade Period, proving the hunger for AFL news and content is entrenched in our sports fans.

Social highlights for AFL Trade Radio in 2021:

  • 1.7 million social video views
  • 3.6 million Facebook and Instagram reach
  • 32 million Twitter impressions
  • 842,000 On-Demand Video Views over the trade period

There were 2.6 million total podcast downloads over the AFL Trade Period, and it was the number 1 sports radio program on the iTunes chart.

The last day of the trade period known as Deadline Day did not disappoint with audiences flocking to hear final Trade news. Over one day they had a total of 2,000,000 Twitter impressions, 152,500 podcast downloads, and 106,000 social video views.

Daily users grew throughout the Trade Period, peaking on the final day with the highest daily users recorded with 185,000 audio consumers & 133,000 video consumers.

This year Stephen Silvagni, former Carlton list manager, returned as part of SEN headline talent as well as football experts including the AFL’s number one news breaker, Damian Barrett and Port Adelaide games record holder Kane Cornes, who delivered all the latest trade news as it broke.

Content Manager Julian Bayard says AFL Trade Radio has cemented itself as a must listen to experience during the official AFL trade period.

He says, “The Trade Radio audience is as engaged and as an educated as any, and our team were thrilled to be able to interact with them throughout the last 13 days to bring them the latest news as it happened”.

AFL Trade Radio is produced by Sports Entertainment Network.

Source: AFL Platform Omniture Analytics, Twitter, Facebook, JW Player

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