The online course is designed for those working in the industry.
AFTRS is calling for those working in commercial or community radio seeking to step up into management, content and programming roles.
Kirsty Meyer, Content Director SEAFM Cairns (formerly Program Director Radio 2 – Abu Dhabi Media Group, UAE) said of her experience with the course “Any expectations I had before attending the AFTRS PD residential were blown out of the water!
“It was great to meet my fellow students that I would be seeing ‘online’ for the rest of the course, so a great ice breaker.
“I felt motivated and walked away with a wealth of knowledge in just two days. An invaluable experience, I felt really lucky to be there and still have my notes to this day!”
Specifically designed for those working in the industry and with flexible delivery, the course starts March 9, with a discount rate of $2880 for enrolments prior to Feb 8.
Course includes:
- CONTENT DESIGN – researching and understanding your audience, structuring the format and sound of your station and creating interesting, engaging content
- LEARNING AND LEADERSHIP – leadership vs management, learning styles, successful collaborative broadcasting and understanding codes and compliance
- BUILDING TEAMS, BRANDS AND EMPIRES – brand awareness and marketing, understanding what motivates people, harnessing talent and empire building
- TACTICAL PROGRAMMING – understanding the business of radio, show development and evolution, monitoring and maintenance and designing strategies for success
The course is facilitated by Fyona Smith, AFTRS Head of Radio, and brings together students and industry experts from around world, in regular video chats and a weekend residential.
Guests include:
- Dean Capello – Executive Vice President & Chief Content Officer, WNYC
- Joan Warner – CEO Commercial Radio Australia
- Valerie Gellar –President Gellar Media International
- Duncan Campbell – National Content Director ARN
- Cherie Romaro – International Radio
- Mickey Maher – Head of Content Regional, SCA