It’s the elephant in the room and everybody in radio needs to understand what’s going on.
My friend, Daniel Anstandig of Futuri is keynoting on his new AI radio venture RadioGPT ™.
Here’s a brief overview.
This is what RadioGPT ™ is offering clients now.
TopicPulse technology, which scans Facebook, Twitter, Instagram, and 250k+ other sources of news and information, to identify which topics are trending in a local market. Then, using GPT-3 technology, RadioGPT™ creates a script for on-air use, and AI voices turn that script into compelling audio.
Stations can select from a variety of AI voices for single-, duo-, or trio-hosted shows, or train the AI with their existing personalities’ voices. Programming is available for individual dayparts, or Futuri’s RadioGPT™ can power the entire station. RadioGPT™ is available for all formats in a white-labeled fashion.
RadioGPT™ also generates social posts, blogs, and other content for digital platforms related to the content on the air in real-time. A TopicPulse Instant Video add-on creates AI-driven short videos on hot topics for social use. By adding on Futuri’s POST AI-enabled podcasting system, stations can take broadcast audio and immediately publish it on-demand with POST’s auto-publishing feature.
“As early AI innovators in the broadcast space, it’s only natural that we’re bringing the incredible power of GPT-3 technology, paired with groundbreaking technology like TopicPulse, to radio,” said Futuri CEO Daniel Anstandig.
“The ability for broadcasters to use RadioGPT™ to localize their on-air content in a turnkey fashion opens up resources for them to deepen their important home-field advantages in new and unique ways. With RadioGPT™, the possibilities are endless. With RadioGPT™, there should never be a ‘liner card’ or ‘sweeper-only’ air shift again. Now everyone can be live and local.”
Beta partners for Futuri’s RadioGPT™ include Alpha Media in the United States and Rogers Sports & Media in Canada.
My radio associate John Parikhal sent this AI response asking ChatGPT this question:
“If a radio DJ wanted to be funny and original what would they have to do and say to develop an audience?”
It replied…
“To be a funny and original radio DJ, there are a few things you can do and say to develop an audience:
- Find your unique voice: Every DJ has a unique personality, style, and perspective, and it’s important to embrace your individuality and use it to your advantage. Whether you’re sarcastic, witty, irreverent, or upbeat, find your voice and let it shine through in your broadcasts.
- Use humor in your commentary: Injecting humor into your commentary can help keep your audience engaged and entertained. This can be in the form of funny anecdotes, humorous observations, or witty one-liners. Just be sure to keep it light and in good taste.
- Play games or run contests: Running games or contests can be a fun way to engage your audience and create a sense of community. This can include trivia games, song requests, or interactive challenges that involve listeners.
- Have interesting guests: Having interesting guests on your show can help create compelling content and attract new listeners. This can be in the form of interviews with musicians, authors, or other notable figures, or even just regular people with interesting stories to share.
- Create a signature segment: Creating a signature segment or recurring feature can help give your show a unique identity and keep listeners coming back for more. This can be anything from a daily joke, a funny news segment, or a quirky opinion piece.
Ultimately, being a successful and funny radio DJ requires a combination of creativity, personality, and audience engagement. It’s important to be authentic, be open to feedback, and always strive to improve your craft.”
My thoughts of ChatGPT and Radio AI so far are;
Be careful how you use it and apply it. It’s early days. What I use it for is fast research on topics. You’ll always find one or two things that you’ve forgotten about the topic.
For me, ChatGPT doesn’t context things properly. The responses are stiff and lack creativity.
It can save you time and help you to aggregate all of the social media platforms. Localization as we know is very critical to being a successful radio station. Radio AI has not proven that if can do this but over time I believe it will.
I’d love you thoughts on Radio AI. It is a major paradigm shift. AI Radio is out of the bottle and left unmanged will reek havoc. Radio owners, CEO’s and CFO’s will no doubt be talking about this right now.
Send me your comments to ([email protected])
About the Author
Dave Charles, President Media RESULTS Inc.
Mobile: +1 289 242 8313.
Email: [email protected]
I have made comments about AI applied in broadcasting.
These bots may well give the listener the feeling that they are listening to a real person.
These bots "scrape" the web for information and AI models are trained on the information.
Bots are a great research tool but should be used judiciously.
From my experience, I tried chatGPT by entering my advanced contracts essay I attempted in 2010 and asked a programming question.
When I entered my advanced contracts essay that I attempted in 2010 into the chatGPT program.
The answer produced by chatGPT was totally irrelevant to the topic and lacked references.
When I attempted the unit in 2010, I was awarded an HD.
If I marked that essay produced by chatGPT I would have awarded it a FAIL.
Then I was asking chatGPT to program and process data in an array. The answer produced a basic error in array processing by starting indexing fron 1. Indexing arrays start at 0.
I told the bot that it was wrong and the bot "apologized" and produced the correct output with indexing starting at 0.
On another occasion I asked about Cardinal Pell (RIP) and the output from chatGPT said that he died in 2021 when in fact he died in 2023. I told the bot of that error and again it apologized.
So far we have to be careful of taking output from chatGPT as 'gospel'.
In another post on this site about bots as synthethetic presenters how management has to be careful about content produced by a bot which may be prejudicial and/or perjorative to people due to race, disability and sexual preference.
Consequently, as a result of a bot producing prejudicial and perjorative content, management may be subject to attending state and federal anti-discrimination and human rights tribunals. Maybe management may have to justify holding their licence before the ACMA.
Another issue is how nuanced is the output produced by a bot. The article does mention that bots can be expressive and conduct interviews. How expressive is that over listening to a orogram over a long period. It may well get boring.
As I said in a comment in a similar post, these bots will lack the sponteneity of a Ward Austin (RIP) or Doug Mulray.
I would fail to hear how a bot can do a talk show like John Laws or Ray Hadley or The Health Report or call a football match.
Bots may be ok for shows with little or no commentary or short news bulletins. However not for long talk shows.
Then if all the radio stations in a particular market use bots, I predict that the shows across all stations will sound the same with stereotypical lines and slogans going to air.
Bots will only be useful for web content that is static but may not be able to capture listeners' changing views.
Bots will definitely not be able to innovate new ideas in programming where the information on the web is scant but not available.
Thus a bot may be useful as a research tool and for links to news items and music but not for talk shows.
That provided that the content makes sense, is relevant and is not prejudicial.
Thank you,
Anthony of be judicious Belfield in the land of the Wangal and Darug Peoples of the Eora Mation