With Easter this long weekend, AirCheck Australia have compared the Chocolate advertisers on TV and radio over the past six weeks.
With over 8,300 ads in the Confectionery & Snacks category, Cadbury was the most advertised brand with 1,475 spots placed. Mondolez Australia dominated the list with four brands making the cut in the Top 10.
DAB+ station Coles Radio aired more Cadbury ads than any other station with 202 spots on each its stations in Brisbane, Melbourne, Perth and Sydney.
AirCheck Client Sevices Executive, Riarne Gale, said “These brands were most likely to be placed in the middle of an ad break with only 13.52% of spots first in break. You were most likely to hear an ad for chocolate in the evening with almost a third of all spots placed after 7pm”.
Subscribe to the radioinfo daily flash briefing podcast on these platforms: Acast, Apple iTunes Podcasts, Podtail, Spotify, Google Podcasts, TuneIn, or wherever you get your podcasts.
