AirShr to close

Radio sharing service AirShr has closed.

Developed by an Australian independent software company, “AirShr allowed listeners to have more control over radio content while enabling radio broadcasters a platform to interact with listeners in real time.”

Listeners had to download the free app, and hit a button on their smartphones to interact with radio content.

Grant Broadcasting stations and Nova Brisbane trialled the service, but it appears it was not successful quickly enough to gain traction, according to an announcement on the company’s blog, which said the product “did not achieve market fit.”

The blog post said:

In 2013 we set out to change the way radio is consumed, shared and measured, transforming it from a broadcast to an interactive medium. For the first time, AirShr allowed listeners and broadcasters to interact with each other in real-time and we began paving the way for one of the world’s oldest mediums to advance into an exciting digital future.

We’ve seen founders dance around the reasons for closing their venture, we won’t. We failed. And in our world failure propels you forward.

The learning and experience in building AirShr as a marketplace business has been extraordinary…

To Grant Broadcasters, Nova Entertainment and the thousands people who pressed an AirShr button to save a moment on radio, you showed the world what’s possible, thank you.

We are immensely grateful to our families, friends, team-mates and investors. Each and every one of you helped in the creation of a future that we were fully invested in bringing to life. We never expected to thank you this way, and it’s heart-breaking to us that this chapter ends this way.

This will be the last time we communicate with you as AirShr’s founders…

Phil and Opher

Tags: