Our analysis of the networks and cities for this survey.
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Southern Cross Austereo
Oh the agony, oh the ecstasy! 2Day-FM scored its best result in six years since “you know Who & Who” left. Oh for 0.1 more! That puts 2Day ahead of Triple M in Sydney on 4.8. Not exactly the ideal result.
But it was smiles on both sides of the aisle in Melbourne where, in Breakfast, FOX on 10.2 in and Triple M on 8.4 managed to snare the number 1 and 2 positions on FM in that all important shift.
In Brisbane, Triple M’s market leadership was short-lived as it shed -0.9 allowing Nova to take back the lead. HIT 105 stayed in double digits on 10.2.
Adelaide saw both HIT107 and Triple M post small but always welcome gains to finish on a 9.6 and 9.4 share respectively placing them 3rd and 4th in the market.
Perth saw MIX 94.5 consolidate its domination with a 0.8 uptick to land on a 15.6 share , 3.4 ahead of nearest rival Nova. HIT92.9, though, tumbled -1.6 to be on 9.4 relegating it into 4th place, behind triple j on 11.0.
smoothfm was up in Sydney 0.6 to a 9.7 share making it #1 FM and #2 behind 2GB in the market. smooth posted an identical 9.7 share Melbourne after a drop of -0.9 which was good enough for #2 FM and #4 overall.
Nova 96.9 had an unhappy start to the day and the survey year with GfK presenting it with a massive -2.1 loss in share to 6.5. First survey can do that to you.
In Melbourne Nova was also down but just a tad -0.2 to come to rest on a still respectable 7.3.
In Brisbane, perhaps Australia’s most competitive market, Nova 106.9 wrestled back the lead from Triple M with a 1.6 gain while the Ms were -0.9.
Adelaide is becoming a happy hunting ground for Nova where to station rose 1.0 to put it in 2nd place on an 11.2 share and rapidly closing the gap on Mix 102.3 on 13.3.
In Perth while Nova had narrowed the gap between it and market leader, Mix 94.5 to just 1.1 in Survey 8 last year, it has now drifted further away after suffering a -1.5 loss so it is now 3.4 behind.
It was not a great day for ARN. First, its Sydney flagship KIIS106.5, tumbled -1.1 in share and now sits on a 7.7 overall to be #3 FM and #5 in the market. Kyle & Jackie O did their best to prop the station up shedding only -0.4 of their listeners to stay at #1 FM only to find themselves relegated to third overall, leapfrogged by Robbie Buck and Wendy Harmer on ABC Sydney.
Thankfully WSFM managed to eke out a slight rise 0.1 but Jonesy and Amanda lost ground in Breakfast -0.8.
Melbourne was more disappointing. Both of ARN’s new Breakfast recruits, Jase & PJ (-0.8) on KIIS 101.1 and Christian O’Connell (-1.6) on GOLD 104.3 took a hit causing both stations to lose ground.
To add some joy to the day, both the ARN stations in Brisbane went up, 97.3 FM and the venerable 4KQ, by exactly 0.7.
In Adelaide MIX102.3 remained at #1 in the market but CRUISE1323 sunk to an 8.6 share. -1.5.
Perth still remains a ‘work in progress’ with 96FM -0.8 to finish on a 7.8 share and in 5th place.
Macquarie Media and other Talk
Both 2GB in Sydney and 3AW in Melbourne leaked a few points, down -0.5 and 0.4 respectively but comfortably maintained their number one status.
After rising to a very respectable 7.0 share in Survey 8 last year, 4BC in Brisbane has slumped -1.5 to finish on 5.5.
In Adelaide, the NovaEnt owned FIVEaa dropped -0.6 to arrive in 5th place in that market while in Perth, 6PR eased slightly (-0.4) to an even 7.0 overall.
Macquarie Sports Radio has a 0.6 share of the market in Sydney, 0.3 in Melbourne and 0.7 in Brisbane.
ABC Local Radio Network
Although it experienced very small losses in every market except Perth which went up by just + 0.3, ABC Radio was the steadiest of all the networks.
Apart from a blinder in Perth where the brand rose by +2.0 to arrive at an 11.0 share and #3 in the market, it was a fairly uneventful survey for triple j. Sydney was down -0.4. Melbourne up +0.9. Brisbane -0.6 and Adelaide +0.3.
Nova (down 2.1) and KIIS (down 1.1) had the biggest falls this survey, while 2CH (up 1.5) had the biggest rise, on the back of improved programming and promotion from its new team.
2GB continued its reign as top station, slipping 0.5 to a 13.4% share overall, well ahead of its closest rival.
Second placed smooth consolidated its position with rise of 0.6 share points to 9.7%.
ABC Sydney slipped to third place after losing 0.3 share points to 8.9%.
Fourth placed WSFM gained 0.1 to 8.8%.
KIIS slipped to fifth place, down 1.1 to 7.7%.
2GB won breakfast ahead of ABC Sydney and KIIS. 2GB won all other day parts except Drive, whcih was won by smooth fm.
Nova won the 10-24 demographics, KIIS won 25-39s, WS won 40-54s, 2GB won the over 55s.
KIIS lost the most this survey (down 1.3), while triple j had the biggest gain (up 0.9).
Top station 3AW slipped fractionally, down 0.4 to 14.4%.
Fox gained 0.8, moving into second position with 10.4% overall.
Smooth lost 0.9 share points and moved into third place on 9.7%.
Fourth placed Gold was down 0.3 to 9.4%.
ABC Melbourne was placed fifth, sliding 0.1 to 8.9%.
3AW won breakfast, ahead of Fox and ABC Melbourne. 3AW won all other day parts except afternoons, which was won by smooth fm.
Nova won 10-17s, Fox won 18-39s, Gold won 40-54s, 3AW own the over 55s.
4BC (down 1.5) and ABC Brisbane (down 1.0) had the biggest falls, while Nova had the biggest rise. There was a lot of volatility in the Brisbane market this survey.
Nova grabbed top spot, rising 1.6 share points overall to 12.9%.
Triple M was knocked back to second position, down 0.9 to 12.4%.
97.3 gained 0.7, rising into third place with 10.4%.
Hit 105 was steady on 10.2%, but was pushed back to fourth place by the rising 97.3fm.
4KQ strengthened its hold on fifth position, up 0.7 to 9.2%.
Nova won breakfast, ahead of triple M and ABC Brisbane. Triple M won mornings and afternoons, Nova won drive, evenings and weekends.
Cruise (down 1.5) lost the most, while Nova (up 1.0) gained the most this survey.
Mix remained on top of the market, up 0.4 to 13.3%.
Second placed Nova rose strongly, up one share point to 11.2%.
Third placed Hit107 gained 0.2 to 9.6%.
Triple M and ABC Adelaide were level at fourth position, Triple M up 0.1 to 9.4% and ABC Adelaide down 0.3 to 9.4%.
FIVEaa dropped into fifth palce, down 0.6 to 9.3%.
Mix and ABC Adelaide tied for top spot in breakfast. Mix won mornings, afternoons and drive, FIVEaa won evenings and Mix own weekends.
Hit (down 1.6) and Nove (down 1.5) fell most this survey, while triple j had a huge increase (up 2.0). Was the new date for the Hottest 100 countdown responsible for the rise? We will check with Justin Milne and get back to you on that 🙂
Mix consolidated its top position with a rise of 0.8 to score 15.6% overall.
Second placed Nova lost 1.5 to 12.2%.
triple j jumped into third place, up 2.0 to 11.0%.
Hit slipped to fourth place, down 1.6 to 9.4%.
Fifth placed 96fm dropped 0.8 to 7.8%.
Mix won breakfast ahead of Nova and ABC perth. Mix won mornings, afternoon, drive and weekends. Nova won evenings.