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The ratings analysis for MSR in the last paragraph sums it all. In Sydney, MRS (2UE) was heavily promoted before and during Survey 8's measuring period especially for its cricket broadcasts, it beat Sky (2KY). The Melbourne and Brisbane ratings with a 50% drop and 50% increase respectively appear to be unremarkable. Even with Sydney's rating leading, will they increase in audience share with their heavy such that MSR's business model is self-sustaining. Remember that MSR is labour-intensive with its experienced commentators (as broadcasters and former champions)
Regards
Anthony of exciting Belfield