SEN Goulburn Valley 1260am will launch on September 1, 2025. It follows the announcement last week that Sports Entertainment Network (SEN) had acquired the brand, audio and digital broadcasting assets of Racing & Sports Network (RSN) and is timed to encompass the upcoming AFL finals.
SEN Goulburn Valley 1260am will replace SEN Shepparton (currently available via the SEN app). The station will service the entire Goulburn Valley region, including Shepparton, Benalla, Seymour, Kyabram, Cobram, Mansfield and surrounding communities.
Listeners will hear shows including Breakfast with Garry and Tim. Co-host Garry Lyon said:
“It’s pretty special to know that our show will now be heard in Kyabram – my hometown. I’ve got a lot of fond memories from the region – they are absolutely passionate about their sport and I’m looking forward to connecting with listeners across the magnificent Goulburn Valley.”
Craig Hutchison, CEO of SEN, said:
“We’re thrilled to expand our reach in regional Victoria with the launch of SEN Goulburn Valley. This region is rich in sporting culture, and we’re committed to delivering a mix of national and local content that truly resonates with the community. It’s a timely and exciting addition as we head into the AFL finals.”
Andy Mathers (pictured above) has also joined SEN as Regional Victoria Commercial Director, a newly created role aimed at further strengthening SEN’s presence and partnerships across the state.
Andy was formerly the General Manager of Geelong Broadcasters with nearly 30 years’ experience in the industry. He said:
“I’m super excited to join SEN at such an exciting time. Regional Victoria has a passionate sporting audience, and we’re committed to delivering content and commercial opportunities that reflect and support our communities. I grew up listening to 1260am – that’s where my love of radio and media started! SEN Goulburn Valley is just the beginning.”
SEN Goulburn Valley 1260am will be available on-air and via the SEN app and SEN website from September 1. The RSN broadcast will be accessed via the RSN and SEN apps and websites.