The Worldnow news system has integrated its technology with the Associated Press’ ENPS data feed. Announcing the new development at this year’s NAB convention, the company is showcasing their continued progress in strategy for enterprise newsroom integration.

This strategic initiative delivers an integrated and efficient workflow between ENPS’ newsroom system and Worldnow’s Enterprise Content Publishing platform. Worldnow recently inked deals with Fox Television Stations and Meredith and is used by 40% of US broadcasters for web, mobile, social and video publishing.

In the new integrated workflow you can post content directly from ENPS Newsroom Rundown for simultaneous transmission into the Worldnow Enterprise Content Publishing platform to push across web, video, social and mobile platforms. In the near future, Worldnow will also provide the transmission of content from their Enterprise Content Publishing platform to ENPS.

A news producer no longer is required to copy and paste from one system to another, thereby streamlining the publishing processes for maximum scale and efficiency.

The Associated Press is demonstrating the integration at their booth at NAB 2012.