ARN has appointed Ben Campbell as Director – Digital Strategy, Data and Digital Ventures.

Campbell joins ARN Media with more than 20 years of digital advertising experience in Australia and the UK.

Prior to joining ARN, Campbell was a Director at Nine Entertainment Co and most recently oOH! Media.

In his new role, Campbell will be responsible for the ARN digital strategy, data strategy and data partnerships, digital advertising product development, Ad Tech and the development of a digital centre of excellence.

He’ll also lead the newly created Digital Ventures team responsible for rapid acceleration into new and emerging markets including the accelerated implementation of the iHeartRadio commercial strategy.

Michael Stephenson, Chief Operating Officer of ARN, said:

“Ben is in a league of his own. His deep understanding of the digital landscape and his experience in driving digital transformation in large media organisations is without peer. We have a massive opportunity in front of us. The digital audio market is growing at almost 40%, we reach ten million people every month, our long-term partnership with iHeart and our market-leading podcast network creates enormous opportunity for brands and for our company. Ben is the best in the business, we have the best assets, and we have big plans.”

Ben said:

“Digital audio is the fastest growing segment in media and ARN is the market leader. We have a large first-party database, a long-term partnership with iHeart and the leading podcast network in the country. There is opportunity for growth everywhere, I’m looking forward to working with Rich and Michael again and I can’t wait to get started.”

Campbell will commence his new role on June 2.