ARN buys 96FM Perth from Fairfax: KIIS network expands

As part of the Fairfax MRN deal, Fairfax Media has unloaded its Perth FM music station 96fm to ARN.

96FM will be integrated into ARN’s newly formed KIIS network.
Completing it’s five capital city offering, this makes ARN the number one Metropolitan Radio Network in the country, based on 2014 annual ratings figures.
The addition of 96FM further builds on the national opportunities available for advertisers and drives further growth for the KIIS network, delivering Australia’s largest national radio audience in the commercially important 25-54 market, according to ARN.
ARN chief executive Ciaran Davis said: “We’re excited about the acquisition of 96FM as we know the business well and look forward to working even closer with the team, having represented its national sales for six years.
“96FM is a successful radio operator that targets 25-54 year olds. It has a strong, local heritage in Perth and its integration into the KIIS network provides the perfect foundation for ARN to offer a truly unique national offering across all five metro markets, sitting alongside our successful Pure Gold network. As agencies and advertisers attempt to cope with the ever increasing diversification, fragmentation and sophistication of media campaigns, the KIIS network proposition will provide the largest listener reach and easy to implement integrated solutions.”
ARN continues to deliver above market growth, according to Davis, who is “confident that 96FM will deliver strong ratings and revenue growth like our other stations.”

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