ARN completes integration of Conversant Media

ARN today completed integration of Conversant Media into its network, following its acquisition in 2016 and allowing streamlining of content and commercial offering across its broadcast, digital, social and streaming assets.

As part of the intergration plan, Lost At E Minor and Techly websites will cease publication.
ARN CEO Ciaran Davis said: “It was always our intention to better integrate the content offering of ARN and Conversant Media and by the end of Q1, the final phase of ARN’s integration of Conversant Media’s assets into its business will be complete.
“As part of the integration, there will be a greater focus on The Roar, Australia’s leading sports opinion website, lifting our ability to engage with sports fans and leverage this content across our broader network of assets.
“We have made the decision to cease publication of the Lost At E Minor and Techly websites and will roll in their unique content position across the broader ARN digital publishing and social offering, which currently attracts an unique Australian monthly audience of over 2.4 million.
“There will be no job losses as part of the integration and the existing team have been redeployed across ARN.”