A new marketing campaign introducing “Perth’s Real Gold” and inviting listeners to “Experience the Change” has been launched in Perth by 96fm.
96fm has been a problem child for the network ever since it bought it from previous owners Macquarie Media and the departure of veteran programmer Brad McNally.
After extensive research in the market, a new format is being implemented says ARN National Content Director, Duncan Campbell, “We’ve changed the music on 96Fm in response to listener feedback and we’re confident that Perth will love the new sound. We’ve embraced the rock heritage of the original 96FM, playing only Perth’s Real Gold with the return of the always popular “No Repeat Workday”.
“This is exciting for 96FM and for Perth audiences and when they experience the change they’ll hear a playlist full of the music they love,” says Campbell.
The launch is supported by a significant marketing investment, kicking off with Adshel street furniture and a targeted digital campaign in market from today.
In addition to the music changes, 96FM has also announced the internalising of their news service in 2017, officially welcoming two talented new journalists Kema Rajandran Johnson and Maddie Burke to the team this week. Previously the news was sourced via the 6PR news room.
Broadcasting from the station’s East Perth studios, journalists will deliver the highest quality local news to listeners all over Perth.
Kema Rajandran Johnson, already a familiar voice amongst the breakfast team, will continue to update listeners during the Carmen & Fitzi Breakfast show. Kema joins the news team from 6PR where she began her career working as a producer before moving into the newsroom as a reporter.
Another well-known Perth news favourite, Maddie Burke, will also join to 96FM team, delivering news in the popular drive slot. Maddie spent five years as the breakfast newsreader at Nova 937, and more recently has hosted shows on 6iX and Coast FM.
Popular breakfast hosts Carmen & Fitzi will continue to entertain in the breakfast spot, engaging and connecting with listeners each morning.