After securing exclusive sales representation for all Australian downloads in October 2019, ARN has launched the iHeartPodcast Network Australia.
The service will integrate brands with podcasts to provide advertisers a comprehensive commercial offering across local and global products.
ARN Commercial Product and Audio Partnerships Director Corey Layton says: “Australians are listening to more audio than ever before, using podcasts to complement rather than replace other audio. Our ability to integrate podcast and radio talent into advertising campaigns provides our clients with best in class solutions, across all forms of audio.“
ARN Chief Commercial Officer Peter Whitehead says: “ARN is the only audio company that has been able to consolidate radio, music and podcasts all in one place for Australian audiences through our ongoing investment in iHeartRadio. With our unique audience-led approach to creating targeted commercial and custom content across broadcast and on-demand audio, we have cemented our leadership position in Defining Audio in Australia. With the launch of iHeartPodcast Network Australia, we reinforce our commercial offering to clients powered by enhanced data and targeting to maximise cut through.”
With over iHeart Radio already boasting 30 million monthly Australian impressions across International, Local and Catchup podcasts already, ARN will look to dominate the Australian podcast advertising landscape. All will be targeted to Australian only ears and paired with a campaign measurement to track and measure effectiveness.
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