ARN has launched iHeartRadio for Business, Powered by Mood Media, an exclusive Australian partnership designed to help brands connect with their customers through unique and engaging experiences.
The agreement between iHeartRadio Australia and Mood Media combines the skills, capabilities and technical capacity of both brands to provide major retail groups with the ability to connect with their customers from store to door like never before.
The partnership will leverage the in-store experience delivery by Mood Media, including music and messaging, digital screens, scent and other customer interactivity, with the iHeartRadio platform’s ability to continue the conversation and engagement with consumers anywhere, anytime, on app, mobile, tablet or desktop – pushing beyond the confines of the physical stores and opening times.
With 86% of customers saying hearing music in store makes shopping more enjoyable and 72% of customers saying when they hear music they like in a store they feel more connected to the brand, music plays a key part of customer’s in store experience and can create a positive experience when done well.
Geraint Davies COO of iHeartRadio Australia said: “Combining the in-store expertise of Mood Media with the power of iHeartRadio, this partnership enables retailers to offer their customers the ultimate ‘Store to Door’ experience. Retailers can now extend the time spent engaging with customers and increase the depth of conversation well beyond the footprint and opening times of their stores.”
MD of Mood Media Australia Steve Hughes said: “Mood Media is the global leader in elevating customer experiences and creating emotional connections between brands and consumers, but in partnership with iHeartRadio Australia we are going to be able to offer retailers a more comprehensive way to connect than ever before. We are excited to see this roll out with major retailers across Australia.”
Mood Media is an international in-store media solutions company which creates emotional connections between brands and consumers through the right combination of sight, sound, scent, social mobile and systems solutions. Mood reaches more than 150 million consumers each day through more than 500,000 subscriber locations in 100+ countries around the globe.
To listen, go to www.iHeart.com