ARN launches interactive audio advertising on iHeart digital music service | radioinfo

ARN launches interactive audio advertising on iHeart digital music service

Tuesday 03 July, 2018
'ShakeMe'.

 


ARN has launched interactive advertising technology 'ShakeMe' across iHeartRadio, via an audio ad format launched in December last year by Californian tech company AdsWizz.  

When listeners hear a ShakeMe advertisement – with a tailored call to action - they will be able to shake their device which will either trigger a phone call, download a coupon or open a landing when they next unlock their phone.
 
ShakeMe advertisements are designed so that consumers can engage directly with specialised ads without the need to unlock their phones, click through or even look at their screen.
 
Geraint Davies COO of iHeartRadio Australia said: "There is massive penetration of mobile ownership in Australia and a rapid migration of radio listening onto digital platforms like iHeartRadio.

"When you combine those things with the ShakeMe technology, which allows advertisers to give consumers the control to instantly interact further with the brand while listening to their ad with just a simple shake of their phone, you have an incredibly powerful marking tool."

 
Listen to a sample ShakeMe advertisement below. 

 
 
Post a Comment

0 Comments

Log InYou must be logged in to post comments.
radioinfo ABN: 87 004 005 109  P O Box 6430 North Ryde NSW 2113 Australia.  |  All content © 2012. All Rights Reserved.