ARN has launched a new TV commercial in Sydney to mark the transformation of WSFM into GOLD101.7, reinforcing the station’s refreshed identity as part of the unified GOLD brand.

Featuring Jonesy & Amanda, the TVC brings the tagline “New Look, New Sound, New Faces” to life, reassuring loyal listeners that while the station has a fresh name, look, and sound, it remains home to the familiar voices they know and love.

Lauren Joyce, ARN’s Chief Audience & Content Officer, says the campaign reflects the evolution of the station while staying true to its heritage.

“Sydney listeners have loved WSFM for decades, and GOLD101.7 builds on that legacy with a fresh, dynamic energy while keeping the music and personalities they know and trust. This campaign brings the GOLD brand to life, uniting Sydney and Melbourne under a shared passion for great songs and real connection.”

The GOLD101.7 TVC launched this week on broadcast television and is being supported across all mediums – out-of-home, transit, TV, social, digital, print, and radio.

ARN announced the rebrand of WSFM to GOLD101.7 in late 2024,

The TVC is part of a broader marketing campaign designed to strengthen GOLD101.7’s presence in Sydney.

In Melbourne, GOLD104.3 has also launched a new marketing campaign positioning the station as the home of great songs that refuse to age.

As part of the campaign, Christian O’Connell invited listeners to share their own creative slogans for the station’s marketing. The best submissions are now showcased on digital outdoor sites across Melbourne, bringing the audience’s voice to the heart of the campaign.

With lines like ‘Less Stress, More INXS’ and ‘Less Traffic Jam, More Pearl Jam,’ the slogans reinforce GOLD104.3’s core promise – JUST GREAT SONGS.

Jonesy & Amanda can be heard on GOLD101.7 and Christian O’Connell on GOLD104.3, both from 6–9am or via the free iHeart app.