As part of ARN’s vision to create the future of audio entertainment, they have launched a new division, Sonic, and taken on an exclusive new partnership with global audio branding consultancy Sixième Son.

Sixième Son is French for Sixth Sound.

The division has been created to champion innovation in audio creative with solutions in Audio Branding, personalised contextual audio and skills development in voice-enabled devices and is expected to leverage the connection between brands, audio and technology.
 
Founded in Paris, Sixième Son is renowned as the global leader in strategic audio branding and with offices in New York, Chicago, Toronto, Barcelona, and Moscow, Sixième Son has created audio brands for the likes of Unilever, Renault, Chanel, Samsung and Coca Cola to name a few.
 
ARN’s Chief Commercial Officer, Emma-Jayne Owens says: “The launch of Sonic and the announcement of our new partnership with Sixième Son is further proof of our commitment to energise brands and deliver powerful audio experiences. Sonic signals how we will further build on our investment in audio technology, creativity and innovation. And for audio branding, there is no better partner we could choose than Sixième Son”
 
Founder and President of Sixième Son, Michaël Boumendil, says: “We are thrilled to be working with a partner who brings a powerful vision about the future of sound and music. “Combining Sixième Son’s global expertise with ARN’s depth of knowledge of the Australian market, we will bring incredible competitive advantage to our mutual clients through the strategic use of sound.”