ARN’s goal is to have the number 1 and 2 Sydney stations

Kyle told a gathering of clients and media this morning that he expects the new KIIS breakfast show to be number one FM by the end of one or two surveys. Earlier he put a number on what he hopes for in his first survey, 9%.
 
ARN CEO Ciaran Davis is “glad that Kyle has put that target on himself.”
 
Davis says ARN’s corporate strategy for 2014 is to have the number one and number two FM breakfast shows in Sydney by the end of the year.
 


 
Speaking just after the show Kyle admitted that he slipped one time this morning, mentioning his old station 2Day on air. The slip happened in the last hour of the show and was caught by various media, much to Kyle’s dismay moments after the show in the door stop interview outside the studio.
 

 
At a function on the ARN rooftop after the first show Jackie talked about her first show nerves and Kyle predicted the show would go to number one “with all the audience from Mix and all of the audience we are going to steal from 2Day.”
 

Ciaran Davis has told radioinfo that ARN has no plans to expand the Kiis brand into other cities this year and that the legal action involving Melbourne narrowcast station Kiss FM is in discussions.

Kiss FM says:

Kiss FM Dance Music Australia has been “Kiss FM” for 20 years in Australia. It is well known and loved throughout Australia as a dance music radio station emanating from Melbourne. It is both as an FM radio station and on line station championing Australian Dance Music throughout Australia and the world.

The proud heritage of the “Kiss FM” brand is now being seriously damaged and diluted by Australian Radio Network by their unauthorised use of the Kiss FM brand via their rebranding of Mix FM in Sydney as Kiis FM and their positioning it as a main stream, commercial station, featuring the extremely main stream and commercial identities Jackie O and Kyle Sandilands, the complete antithesis of everything that Kiss FM Dance Music Australia has stood for.

This unauthorised use of the Kiss FM brand by ARN is a blatant violation of Kiss Fm’s common law rights in its Kiss FM Brand. Once pending Kiss FM’s trade mark applications proceed to registration (which were filed prior to ARN’s applications), ARN will also be infringing Kiss FM’s registered trade mark rights in the Kiss FM name.

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