ARN is launching high impact, multi-channel marketing campaigns for its KIIS and Pure Gold networks in every metro market ahead of the much-anticipated return of radio ratings.
CEO Ciaran Davis said the substantial investment was part of the company’s long-term strategy, to harness the proven power of advertising and maintain its dominant position as Australia’s market-leader in broadcast radio and digital audio.
“Since the last official radio survey in March, people have been listening to more radio than ever before as they spend more time at home. This has meant that ARN has seen record audience numbers and time spent listening to our stations across the KIIS, Pure Gold and The Edge networks, as evidenced in both CRA’s research and data from iHeartRadio.
“ARN is in a strong position but we never take that for granted. Investing in advertising is an investment in our company’s future growth because we know that advertising works. Every business is scrutinising their investments closely to make sure every dollar spent is delivering a strong return. We talk to clients every day, encouraging them to continue spending as we know the benefits of advertising in an economic downturn. It’s natural that we should do the same”, he said.
Part of the rollout includes the launch of new TVCs for Melbourne’s KIIS 101.1 Jase & PJ in the Morning.
ARN have also launched a multi-channel marketing campaign for KIIS 1065 and The Kyle & Jackie O Show in Sydney, as part of the ongoing celebration of Kyle & Jackie O’s 20 years together. The campaign will run across TV, print, large format, digital and social.
Over the coming month, multi-channel campaigns will also be executed for WSFM 101.7’s Jonesy & Amanda in the Morning in Sydney, GOLD104.3’s The Christian O’Connell Show in Melbourne, 97.3FM’s Robin, Terry & Bob in Brisbane, Mix 102.3’s Jodie & Soda Breakfast Show in Adelaide and 96FM’s Botica’s Bunch in Perth.