ARN will relaunch The Edge 96.1 as CADA, a national youth media platform anchored in Hip Hop and R&B.
The switchover to CADA will take place at 4pm this Thursday 31 March, the last day of the month.
The Edge will shift from its current model as a Western Sydney FM broadcaster to its new national platform CADA, Australia’s home of Hip Hop and R&B. It will be available on FM in Sydney, DAB+ nationally and globally via iHeartRadio.
CADA will provide a new avenue for both local and international Hip Hop and R&B artists to showcase their music on a station with national multi-platform reach.
As we predicted last week in our article Reinventing Youth Radio, the presenters will not be traditional radio presenters but will include social media influencers and personalities.
The station lineup is
- Flex & Froomes, 5-6pm, weekdays
- Keeping Up with Avneesha, 3-5pm, weekdays
- Kian & Yaz, Breakfast 6-9am, weekdays
- B Wise By Your Side, Tuesdays 6-8pm
- The Sleep In with Marty & Nat, Weekends 11am-2pm
- K-Sera & The Dirty Dozen, Lunch 11.30am-1pm, weekdays and Mondays 6-8pm
- PENG with Soju Gang & Dijok Mai, Thursdays 6-8pm
- Welcome to The Area with DJ Ziggy, Fridays 6-8pm
- Throw It Back with DJ Klasik, Wednesdays 6-8pm
- The Hype with Helena Ellis, Weekdays 1-3pm
- Double Dip with Andrew Levins