ARN’s unique positioning

ARN is uniquely positioned to grab both lean forward and lean back audience responses, according to a presentation at a JP Morgan Forum today.

ARN is promoting itself as ‘Radio for a New World,’ highlighting its combinations of “killer talent, new and innovative platforms, established relationships, growing ratings, social and digital engagement” to deliver new commercial opportunities.

The presentation positions ARN as a “contemporary entertainment business,” with significant commercial audiences and “new world connectivity.” It highlights ARN’s activities on air, with its Mix/KIIS and Classic Hits networks, and its online activities through the iHeartRadio platform.

ARN is “building a more innovative, connected and multi-faceted media and entertainment network around the audiences that drive brands success,” according to the presentation, which backs up the claims with details of increased ratings and a growing share of the online streaming market.

The network is “home to some of Australia’s most loved entertainment brands and personalities,” says the presentation.

In an upbeat assessment of radio’s position in the media landscape, ARN says: “Radio has always had an interactive, community based connection. New social platforms are helping us expand our brand’s influence.”

ARN is well positioned to take advantage of radio’s growth to increase revenue through cross platform selling, according to the presentation.

The full presentation is available here.


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