The Australian Traffic Network (ATN) has appointed former Nine Group Business Director Heidi Sayers as its NSW Sales Director – a newly created role under National Sales Director Karen Holmes.

Sayers will drive agency and direct sales in the key Sydney market ahead of ATN’s major relaunch later this month.

She joins from Nine where, for more than four years, she was Group Business Director across TV, radio, digital, and publishing.

Sayers rounds out ATN’s senior sales leadership team including Wade James, Sales Director for Victoria and South Australia, and Scott Day, Queensland Sales Director.

ATN, which is part of the ASX-listed Global Traffic Network Group, is one of Australia’s largest broadcast media advertising platforms.

ATN’s traffic reports span more than 200 capital city and regional radio stations across major radio networks.