Sports Entertainment Network (SEN) has announced a partnership with Australian Made through its SEN Sync technology.

The collaboration marks a significant milestone for SEN, as SEN Sync becomes an Australian Made licensee, with its source code built in Australia by Project Diamond, SEN’s software development studio.

As part of this partnership, Australian Made will be the naming rights partner of SEN Sync across the AFL season.

SEN Sync is designed to enhance the AFL fan’s at-home viewing experience, by allowing them to choose their preferred commentary to sync-up to the television broadcast in the comfort of their lounge rooms.

Ricky D’Amelio, Product and Development Director at SEN, said the new partnership with Australian Made is significant for the further development of the organisation’s technology projects.

“Our aspiration is to not only revolutionise the AFL fan experience in Australia, but also to export SEN Sync globally.  Partnering with Australian Made underscores our commitment to continued quality and local innovation in this area, and we can’t wait to see what we can do together through this partnership.”

Ben Lazzaro, Chief Executive of Australian Made Campaign Ltd, said “This collaboration highlights the importance of local manufacturing and technology development, and we are excited to see the Aussie-made SEN Sync product enhance the way AFL fans engage with the game.”