CRA has made a third announcement at the opening of this year’s Radio Alive conference, revealing a new partnership with Google to make it simple and easy for listeners to find and listen to live streams of local Australian radio stations on Google Nest devices.
The partnership between industry body Commercial Radio Australia and Google will make more than 300 Australian AM, FM and DAB+ digital radio stations easily accessible on Google Nest devices, including Nest Home, Nest Mini, Nest Max and Nest Hub Max via voice command.
It builds on the alliance with Alexa, announced last year at the Radio Alive conference, which used CRA’s Radio App to power voice controlled radio listening.
“The Australian radio industry is delighted to have entered this partnership with Google to ensure our live and local content is easily discoverable and accessible on Google Nest devices,” CRA’s Joan Warner told delegates at this year’s conference.
”Google Australia has shown an openness and willingness to work closely with us as an industry to ensure consumers have the best radio experience with their voice assisted devices. We’re thrilled to partner with Commercial Radio Australia to bring Aussies more ways to enjoy local radio stations on Google Nest devices,” says Mel Silva, Managing Director of Google Australia and New Zealand. “We hope this makes it easier for people to tune in, discover and follow their favourite Aussie stations with a simple voice command.”
The agreement includes joint marketing activities to promote easy reliable access to local radio on Google Nest devices.
The Infinite Dial Australia 2019 research, also released today at the Radio Alive conference, found that 2.7 million Australians (13%) own a smart speaker.
A new DAB+ camapign was also released today at the conference.