Or how to tell the truth on air.

Courage and Vulnerability are the keys to Authenticity was the main take-away from Kate Cocker’s talk at the Next Radio conference. This year it will be held on the 14th September in London.

Kate, who is currently Content Controller at KEY100, has been training on air talent for most of her career and has the knack of getting them to open up about themselves and be.… well, authentic.

Authenticity, she says, is “somebody willing to let go of who they thought they should be in order to be who they are.”