Sports Entertainment Group (SEG, but better known as SEN – Sports Entertainment Network) has delivered the strongest half‑year result in its history as it continues to grow across audio, digital, TV production and events.
Audio and digital recorded 11% revenue growth for the half. Live sport played a significant role across the AFL and NRL finals, AFL Trade Radio and the Ashes.
A 94% increase in EBITDA, reaching $9.7 million for the half year to 31 December, 2025 then allowed the company to return a significant fully‑franked dividend to shareholders. SEN will pay a total of 4 cents per share; a 1 cent interim dividend and a 3 cent special dividend linked to the Perth Wildcats sale, returning $11.2 million in fully‑franked capital to shareholders.
SEG’s TV production company, Rainmaker’s, revenue increased by 61%, and events revenue rose by 32%.
Long‑term strategic opportunities across 2025 included upgrades across SEG’s racing vertical through the integration of RSN, expanded regional programming in Victoria and Western Australia, and new TV programming such as Agenda Setters and Unfiltered and a new 4K production truck to support live sport coverage.
SEN may have lost out on the Nine Radio purchase but ended the period in a strong financial position, with a positive operating cashflow and net cash balance heading into the second half of the financial year.
SEN CEO, Craig Hutchison, said:
“This is the best half‑year result in our company’s history, and we’re incredibly proud of the momentum right across the SEG business. Our audio and digital platforms continue to grow, and the rapid expansion of our TV and events capability shows how far we’ve come in a short period of time. Being able to return a 4 cent fully‑franked dividend while still investing confidently in the areas where we see the biggest opportunities is a terrific outcome for our shareholders and our team.”
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