BMF wins Round 5 of the Sirens

Ad agency BMF has won round 5 of the commercial radio Siren Awards with their radio ad campaign ALDI Christmas 2022 for ALDI Australia.

The Sirens Council selected the BMF campaign as Best Campaign as well as the Overall winner.

The Sirens Single Winner and Craft Winner was ad agency M&C Saatchi’s Ugly Makes You Super entry, for client, Steggles Turkey.

The creative team at BMF for the ALDI campaign, Josie Fox, Erica Mallett, Angel McMullan, and Harry Stanford (pictured l-r) said that the winning radio ads aimed to, “avoid the typical Christmas schmaltz by creating a tension between warm generosity and aggressive hosting. It really speaks to the realities of complex family relationships, but in a fun way!

“Yes, we have hams to sell. But wrapping those hams in something that will make people smile, relate and actually lean in – that’s our goal. Sort of like… a hammy Trojan Horse. 

“For us, radio is such a rewarding medium where the sky’s the limit. 

“With only 15 seconds, it’s vital to be able to quickly and efficiently create a specific mood, (while) having fun, ensuring the writing is sound-first, and using as much imagination as possible,”

The commercial radio Siren Awards are run by CRA to recognise outstanding radio advertising and are judged by industry experts across five rounds throughout the year, plus a final call round.

Winning entries are entered into the 2023 Gold Siren Awards.

 

Round 5 Overall and Campaign Winner

Entering Company: BMF

Commercial Title: ALDI Christmas 2022

Brand: ALDI Australia

Advertising Agency: BMF

Creatives: Josie Fox, Harry Stanford, Erica Mallett & Angel McMullan

Creative Directors: David Fraser and Dantie Van Der Merwe

Single Winner

Entering Company: Baiada

Commercial Title: Ugly makes you super (Tech).

Brand: Steggles Turkey

Advertising Agency: M&C Saatchi

Creatives: Jason Leigh

Creative Directors: Sharon Edmondston, Cam Blackley

Craft Winner

Entering Company: Baiada

Commercial Title: Ugly makes you super (Tech).

Brand: Steggles Turkey

Production Company: Massive Music

Director: Nathan Cavaleri (Composer)

Casting: N/A

Sound Studio: Massive Music

Sound Engineer: Nathan Cavaleri (composer), Simon Kane (engineer).

Advertising Agency: M&C Saatchi

Creative Director: Sharon Edmondston

Single Highly Commended 

Entering Company: Baiada

Commercial Title: Ugly makes you super (History).

Brand: Steggles Turkey

Advertising Agency: M&C Saatchi

Creatives: Jason Leigh

Creative Directors: Sharon Edmondston, Cam Blackley.

Entering Company: BMF

Commercial Title: ALDI Christmas 2022 – A Most Insistent Host

Brand: ALDI Australia

Advertising Agency: BMF

Creatives: Josie Fox, Harry Stanford, Erica Mallett & Angel McMullan

Creative Directors: David Fraser, Dantie Van Der Merwe

Entering Company: BMF

Commercial Title: ALDI Christmas 2022 – Panettone

Brand: ALDI Australia

Advertising Agency: BMF

Creatives: Josie Fox, Harry Stanford, Erica Mallett & Angel McMullan

Creative Directors: David Fraser and Dantie Van Der Merwe

Campaign Highly Commended

Entering Company: Friend in Need

Commercial Title: Friend in Need – DV, Seperation, Finance

Brand: Friend in Need

Advertising Agency: Wildlings Creative

Creatives: Matt Wilson, Neil Martin, Pat Lennox, Ben Green, Garreth Bennett

Creative Directors: Matt Wilson, Neil Martin, Pat Lennox, Ben Green

Entering Company: Baiada

Commercial Title: Ugly makes you super (30″ campaign).

Brand: Steggles Turkey

Advertising Agency: M&C Saatchi

Creatives: Jason Leigh

Creative Directors: Jason Leigh

Craft Highly Commended

Entering Company: Eardrum

Commercial Title: Sledging – Big Bat

Brand: Coopers Mild

Production Company: Eardrum

Director: Ralph van Dijk

Casting: Eardrum

Sound Studio: Sonar Music

Sound Engineer: Timothy Bridge

Advertising Agency: The Royals

Creative Directors: Seb Vizor

Entering Company: Eardrum

Commercial Title: Sledging – Boundaries

Brand: Coopers Mild

Production Company: Eardrum

Director: Ralph van Dijk

Casting: Eardrum

Sound Studio: Sonar Music

Sound Engineer: Timothy Bridge

Advertising Agency: The Royals

Creative Directors: Seb Vizor

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