Breakfast radio soars in Survey 6

Commercial Radio & Audio says the number of Australians tuning into commercial radio at breakfast soared by 20% to more than 8.4 million people across the five major metro markets, compared to 7.0 million a year ago, according to the latest GfK radio ratings.

The number of commercial drive time listeners increased by 14% to more than 7.2 million people, while weekend listening surged nearly 16% to 9.8 million people.

Overall, GfK Survey 6 showed nearly 12.1 million people listened to commercial radio each week, beating the all-time high of 12 million recorded in GfK Survey 5 released in August and up from 11.2 million in GfK Survey 6 in 2021.

CRA chief executive officer, Ford Ennals, says “We’re thrilled that commercial radio is continuing to break audience records with each survey and is growing listeners across all parts of the day. 

“Listening in car and at work have both shown healthy increases and breakfast radio has also come roaring back as Australians adapt to hybrid working arrangements.”

Eighty-one percent^ of Australians aged 10+ listened to commercial radio each week during the survey period.

Commercial DAB+ stations again performed strongly with nearly 2.8 million* weekly listeners, up 35% from 2.04 million a year ago. Nearly 4.2 million people listened to commercial radio via a DAB+ radio and nearly 3.6 million# listened via live streaming, a 15% increase over the past year.