SOUND ADVICE: A Guide to Navigating Careers in the Modern and Future Radio Digital Media Landscape is a new free eBook aimed at secondary and tertiary education students considering a creative, technical, or business career in radio now, or in the future.
Penned by veteran broadcaster Earl Pilkington – who has over 40 years of industry experience – this short, 40-page downloadable guide bridges traditional broadcast roles with today’s digital, streaming, podcasting, and AI-powered innovations in audio media.
“Most Radio Career Guides haven’t been updated since the 1990s – until now,” says Pilkington, Editor of Radio Copy Paste Magazine.
“With Australian commercial Radio reaching record audiences and internet radio revenue growing annually, the industry offers expanding career opportunities that most outdated career guides fail to address.”
Pilkington says the book provides an up-to-date, global look at where radio is heading – and how students can find their place in it.
It includes:
- An overview of roles in on-air programming, news, promotions, engineering, sales, management, and digital content.
- Insights into emerging tech-driven jobs like transmedia storytellers, voice tech experts, and streaming platform architects.
- Career-building strategies including education options, internships, and self-directed learning tips.
- A full breakdown of how to break into the radio industry – locally and internationally.
Download ‘Sound Advice’ for free here.