Bunbury station sale expected soon, the future for 2Day More Music format: SCA’s Grant Blackley

Speaking to radioinfo this morning, after announcing SCA’s half year results Grant Blackley says negotiations are well under way for the sale of the Bunbury licence the company acquired from Redwave Media.

Due to media ownership limits, SCA is required to divest itself of the Bunbury station, as it already has the maximum number of allowed stations in that licence area.

Blackley would not be drawn on who the likely buyer is, but says an announcement is expected soon.

Asked whether he is still committed to the 2Day breakfast format, and for how long, Blackley spoke about the current commitment, but also left the door open to possible changes down the track, and after ‘cleaning’ the brand of the old format.

“Yes we are committed to it. The breakfast format changed to More Music in October. As you know we’ve only had one clean book, survey 8, which actually saw 60,000 improvement in cume… We will wait to see what surveys 1, 2 and 3 deliver.

“The important part of that strategy was to ensure we created a slight point of difference and that we effectively cleansed that slot to allow us to, in the future, judge whether a more music breakfast show or not is the most appealing pathway to the opportunity that 2day provides us. We can improve the asset… that opportunity is ahead of us.

“We have a new head of content, Dave Cameron, who is focussed on improving that asset. We wouldn’t rule out remaining with music or adjusting to include a new breakfast show in the future but that’s yet to be  determined.”

Asked to comment on whether there is a morale problem in 2Day FM’s sales department, after comments reported by Vivienne Kelly, Blackley told radioinfo:

“If it is true it is coming from an ill informed position. We take strategy very seriously in relation to the product… I’m not aware of who the individual is and whether they are continuing with us or not.”

In his investor results presentation, Blackley told reporters:



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