Campbelltown’s first ever local radio ratings survey was released this week. The survey, commissioned to track the success of C91.3’s entry into the market, shows the new station has more listeners per week in Campbelltown and surrounds than any other Sydney station. It was conducted by ACNielsen across the Macarthur post code districts.
C91.3 cumed at 51,400 listeners against its nearest rival 2Day FM on 47,600 (all people, M-S, 5.30am – midnight).
C91.3 also claimed victory in the lucrative 25 – 39 demographic with the station snaring 20.7%, 4.1 share points in front of closest competitor in the region Triple M, which is on 16.6%.
C91.3 captured an overall share of 12.3% (All People. 5.30am – midnight), marginally behind the number one spot held by incumbent WSFM on 13.1%.
The station’s high profile breakfast and morning announcers also performed strongly and again were marginally behind WSFM.
Rob Duckworth’s breakfast program scored 13.0%, while WSFM’s breakfast program with Hans & Kayley finished on 13.1%.
Stuart Cranney’s morning program showed similar results, scoring 13.2%, second behind WSFM’s Ron E Sparks with 14.8%.
While not enough to claim the overall number one share position, WIN Corporation’s Deputy Chairman Andrew Gordon told AMT that, considering it’s the station’s first ever ratings, he is thrilled with the result.
“Its a tremendous endorsement of the station. We’re delighted with these figures, especially to be confirmed as the most listened-to station in Campbelltown in the highly lucrative 25 – 39 demographic… I’m very proud of the team for having achieved such a strong result so early, particularly considering that we’re up against all the major Sydney stations. This first result is a brilliant platform from which to build our audience in the future. WSFM should be concerned about our results because we can only go forward from here, and they appear to be the station that will be most affected by us.”
Group Program Director Phil Giblin echoed Gordon’s sentiments, noting that C91.3’s commitment to it’s local Campbelltown market has paid off: “We have worked hard to build a radio station for Campbelltown and Macarthur. We’re based in Campbelltown, our staff are from Campbelltown. We’re delivering the region’s only local news and traffic service, we have our own fleet of promotional vehicles, and our on-air talent, featuring Rob Duckworth and Stuart Cranney, are second to none. It’s very gratifying to see that the local community has taken notice and embraced us so warmly.”
The station has been on air for 10 months, since launching in August last year. C91.3 is owned by WIN Corporation which paid $10M for the Campbelltown license.