Cars & Trucks top the ad categories for radio: AirCheck

This week AirCheck Australia have compared the top categories between FM/AM and DAB+ radio for the first quarter of 2020.

Cars & Trucks was the top category for both FM/AM and digital radio while FM/AM aired 17,482 more ads. The numbers were much closer for the second most aired category, Banking & Financial Services with a 5,081 spot difference.

Car & Truck Dealers came in third place for FM/AM while it ranked tenth for digital radio.

Comparing the total number of advertisements, FM/AM was in front airing over 2 million ads between January and March while DAB+ radio almost reached 1.5 million spots.




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