After a lengthy process of market research, focus groups, and music testing, Star 104.5 have launched their new brand position; Star 104.5 Loving music, loving Life.

DMG Integration Marketing Director, Cassie Grentell explains the rationale behind the new positioning, “We know how much the Central Coast LOVES life and we also know how much they LOVE music so our music position is ‘The music we all love’.  

“Star 104.5 is playing the music we ALL love….ALL DAY, EVERY DAY with a range of 80’s, 90’s, 00’s, contemporary and now. We’ll have Coasties toe tapping to their favourite tunes across the workday and into the weekend.  

“Star 104.5 is set to deliver this and more. We’re here to celebrate the lifestyle on the coast, and we’ve got a slightly new look (red is still our favourite colour), a new feel, and new sound, but we are still the fun loving characters that Coasties all know and love, we’ve just made it even better!” says Ms Grentell.

Paul Moltzen, General Manager at Star 104.5 said “We are extremely proud to call the Central Coast home and our intention is to continue to make sure residents feel that STAR 104.5 is their reminder of home. A place that is comfortable, respectful, relaxing, reassuring and full of fun, laughter, good times and love. Come on in…”

Listen below to the refreshed sound of Star 104.5