Chris Derrick to leave SCA

Chris Derrick, Head of Digital Strategy, will be leaving the business.  

Derrick joined SCA in 2015 and played a key role in the management of SCA’s relationship with Vevo in 2016, through to Vevo’s recent decision not to renew the sales partnership.
John Kelly, SCA’s Chief Operating Officer said, “Chris has made an enormous contribution to the future strategy of SCA’s digital business”.

Most recently, Derrick negotiated commercial agreements with Google, Amazon and other companies with home connected devices, to see SCA be the first commercial radio company in Australia to launch services on smart speakers.  
He also represented SCA as co-chair on the IAB’s audio council and on the CRA’s app committee.
Derrick said “I’m proud to have played a role in SCA’s innovation in the digital audio environment but now is the appropriate time to seek a new adventure”.

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