Colac survey sees an ACE on top

The first Colac survey in nine years has been released with the ACE Network’s Mixx FM controlling 31.5% of the available audience and leading the market in all timeslots.

ABC 774 followed with 18.7% of the audience, ahead of 3CS on 16%.

Local Colac radio stations 3CS and MIXX FM commissioned Xtra Research to carry out the survey which involved 600 respondents and was conducted between 17 November and 30 November 2014.  

Commercial Radio Australia, chief executive officer, Joan Warner said: “We’re pleased to announce these latest survey results and as our regional members utilise this valuable and cost-effective research option, more will follow. Radio audience measurement survey results are recognised by the industry and advertisers alike as an important tool for proving the benefits of radio as an effective platform in a complex and competitive ad market.”



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