Coles leads DAB+ Advertisers: AirCheck Report

AirCheck Australia has taken a look at the top advertisers on DAB+ radio, and comparing the top advertisers on Digital Radio in Sydney, Melbourne, Brisbane, Adelaide & Perth, Coles was out in front with the help from Coles Radio in each city.

Combining the 5 cities, a total of 15,824 spots were placed on digital radio alone.

In Sydney, Chemist Warehouse Remix drove the brand into third place, but it still fell behind Woolworths by 15 instances.

Vodafone made appearances in the Top 5s for Sydney, Brisbane and Adelaide, while Ned’s popped up only in Melbourne, ahead of yesterday’s race.

During this time, Triple M Aussie Brisbane ran the most spots of any DAB station, running 16,362 advertisements, followed by Triple M Greatest Hits Brisbane.





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