Leaders across the broadcast and automotive sectors yesterday called for continued collaboration between the two industries, at WorldDAB Automotive 2022 in London.
With over 350 delegates attending in-person and online, speakers emphasised the importance of working together to ensure that radio retains its place at the centre of the connected dashboard, and to continue to offer the best possible audio experience for drivers.
WorldDAB’s President, Patrick Hannon, set the tone in his opening speech, noting that DAB+ now comes as standard in 94% of new cars sold in Europe. “Users expect high-quality, free to air radio as a key feature,” he said. “Our job is to deliver the best possible experience today and in the future.”
Head of Platform Steering Infotainment at CARIAD/VW Group, Martin Koch, backed this up and says, “The position of DAB+ in the car was never more solid than today, but FM could start to be in danger.
Noting that music and radio remain key in the car he says, “It’s in the core interest of the car maker to keep the key user cases of radio and navigation as simple as possible.”
CEO of Radio France, Sibyle Veil, made a passionate appeal to automobile manufacturers and suppliers. “Give radio stations an easy, direct, one-touch access on car software on-screen. As a media company we do not want our content to be curated and managed by a third party. Moreover, we need to get direct access to listeners to better understand our users and to improve our content.”
“Our goal is to offer the best possible quality to match the quality of your cars. The way to achieve this is to give one-touch access to the best providers of audio content, especially radio stations.”
Chief Executive of the SMMT, Mike Hawes, gave an overview from the manufacturing sector, noting that connectivity is growing in the vehicle parc. “What you’ll see is this continuing evolution of technology, increasing consumer choice and availability in the car.”
Hawes noted this will increase potential driver distraction, and welcomed WorldDAB’s new Driver Distraction guidelines, presented for the first time at the event and says, “Safety is the number one priority for manufacturers. We welcome the work of WorldDAB’s User Experience Group — ongoing collaboration is key to ensuring the best experience for in-vehicle.”
WorldDAB’s newly launched Driver Distraction guidelines have been produced with expert input from both the automotive and broadcast sectors, to ensure displays are safe for drivers while still providing the information listeners expect to see on their digital radio display.
The guidelines cover four key areas for in-vehicle visuals: legibility, relevance, frequency and local legislation.
Other sessions at WorldDAB Automotive 2022 explored future priorities for the two sectors, such as personalisation and voice technology, including station name recognition, and improving search accuracy.
Speakers also noted the key role DAB+ digital radio can play in emergencies.
Håvard Wien of Norway’s NRK, told attendees, “When incidents happen, the broadcasting network works because we have more redundancy when it comes to equipment, power supply and programme feeds.”
TISA, the Traveller Information Services Association, similarly highlighted its new TPEG emergency alerts standard and trial.