Commercial Radio ad revenue continues slow growth

Advertising revenue for metropolitan commercial radio stations increased by 0.5% in February to $51.638 million compared to the same month a year ago, for a twelfth consecutive month of gains since the start of the recovery.

Data compiled by Milton Data and released by Commercial Radio Australia shows that Sydney stations reported a 2.7% year on year increase in ad revenue to $15.155 million in the month of February.

The Melbourne market was 1.3% lower to $17.433 million.

Brisbane rose 0.6% to $7.844 million.

Perth dipped 0.3% to $6.585 million.

South Australia increased 1.1% to $4.620 million.

CRA’s Joan Warner says the slower rate of growth reflects a hangover from the Omicron outbreak in December and January.

“There were some lingering effects from the Omicron wave which impacted business supply chains, but the market has weathered it well and the outlook for the rest of the year remains positive.

“With state and international borders reopening and a federal election ahead, we hope to see advertising growth get back to a stronger footing in the months ahead.”

The figures are compiled by media data analytics company Milton Data and include agency and direct ad revenue.

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