Commercial Radio Audio Archive launched

Australia’s only online audio archive of radio commercials is now available at the Federation of Australian Radio Broadcasters’ website.

The audio archives feature more than 30 years of radio creative writing, focusing on award-winning radio commercials.

“The audio archives provide a unique resource for advertising agencies and radio stations as well as all those interested in the radio industry,” said FARB CEO Joan Warner.

“As well as providing inspirational creative ideas, the archives also provide a great educational tool highlighting how the industry has grown and developed over the years as well as providing a fascinating and entertaining look at our history through radio.”

The archives feature 30 Years of the Golden Stylus Awards as well as the 2000 Radio Commercial of the Year; winners from the 2001 Commercial Radio Industry Awards and many other award-winning and renowned radio commercials.

The radio archives were available to FARB members and associate members of the FARB website including key industry stakeholders like advertising agencies, media planners and buyers as well as media.