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I'm not sure this is the right kind of campaign... This doesn't inspire me to go shopping, and I'm not a huge fan of shopping in the first place.
I still am concerned about my money, want to save for a house and don't want to spend frivolously. This campaign doesn't give me the warm and fuzzies about shopping... it actually feels almost patronising.
I want to know where I can get the things I want for a cheap price, and I want to know that workers are being paid properly and I want to know if the products are sourced ethically.