CRA Conference topics: Programmatic, Earned, Owned, Paid

Programmatic trading will be one of the hot topics discussed at the upcoming CRA National Conference.

A panel of cross industry leaders, moderated by Mumbrella’s Alex Hayes will discuss the topic.

The session will feature Nova Entertainment’s Cathy O’Connor, Peter Wiltshire from Nine Entertainment, Simon Ryan from Carat Aus & NZ, Mark Hollands of The Newspaper Works and Mike Tyquin from Adshel. They will discuss what the term actually means, how it is being implemented by various media, the driving forces behind programmatic and what the future of programmatic may look like.

Another headline session at the conference: Earned, Owned and Paid Media will feature Mindshare’s Clay Gill, Ian Perrin from Zenith Optimedia, Dan Robins from OMD, SCA’s Vijay Solanki and be moderated by former managing editor of Ad News and now with MCN, Paul McIntyre. The panel will explore the concepts of earned, owned and paid media and its impact on, and place in relation to, traditional media.

Elsewhere on the program, leading on-air radio talent will discuss the death of the three hour radio shift in the session 24/7. 

Radio personalities are “on-air” 24/7 remaining accessible to their audiences all day, every day. The rise of the importance of social media means that radio hosts no longer clock off for the day at the end of their shifts. SCA’s Fifi Box, Nova’s Ryan Fitzgerald, MRN’s Ben Fordham and SCA’s Charli Robinson will share their expertise in the session moderated by radio and television personality, Sam Mac.

Previously announced conference sessions include Global CEO of Cummins & Partners Sean Cummins and a series of industry workshops designed to inspire creativity and innovation.

The drinks session at the end of the conference will be sponsored by radioinfo.

The National Radio Conference will be held at Jupiters on the Gold Coast on Friday, 9 October 2015 and will be attended by delegates from the 260 member stations of Commercial Radio Australia.  

The 27th annual Australian Commercial Radio Awards will follow on Saturday 10 October at the Gold Coast Convention and Exhibition Centre.


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