You've reached our premium or archival content
To access this page, and more great content just like it, you need to become a paid subscriber.
If you already have an account, please login.
Otherwise, registration is quick and you'll have access instantly after payment.
A thought on charging the social media entities. There has to be an ability to measure a particular social media entity's site attributing the news items from a particular Australian media source.
For example, if there are a million users using Facebook what is the measure of how much news Facebook sources from Macquarie Media, the ABC, Nine Media, AAP, Seven Media and News Corp
To illustrate. If there are 10 million users using Facebook, what proportion of sourced news items are from Macquarie Media/Nine, the ABC, AAP, Seven Media and News Corp such that each media organisation is allocated proportionally a royalty? That is the social media organisation needs to measure (i) how many users are using the news and (ii) the source of news providers and pay a royalty in proportion to the particular media organisation's out of all the other media organisations' stories used by Facebook.
Thank you,
Anthony of exciting Belfield